Examination of the predictive capacity of the Netqu@l model according to the experiences on website and the Domaine National de Chambord.
DAVID DAVID, BOURLIATAUX-LAJOINIE Stephane, MAUBISSON Laurent

Comparative approach to the effectiveness of an immersive video advertising message Vs traditional video in the choice of a touristic site.
DAVID DAVID, BOURLIATAUX-LAJOINIE Stephane, LADHARI Riadh, MAUBISSON Laurent