Overtourism.
BABOU Isabel, CALLOT Philippe
The quest for the immersive experience in shopping centers
BELHSEN Noureddine, SENTEL Oussama, KANDIL Nisrine, MOQADEM Omaima
Charitable giving: between identity construct and propensity to trust.
BEN JEMIA Wiem, FRIKHA Azza
Beauty technology and brand experience dimensions
BERRICHE Amina, CRIE Dominique, VILLAIN Daphné
Connected health: co-designing a new service with consumers.
BESSON Madeleine, GURVIEZ Patricia, SEGARD Olivier
The role of digital mediation devices in the satisfaction of art museum audiences.
BOURGEON RENAULT Dominique, JARRIER Elodie
The influence of prototyping and experimental design on Nudge efficacy.
BRESSOUD Etienne, BORDENAVE Richard, MAILLE Virginie, DRHIMEUR Ali, RIVIERE Pierrick
Proposition of explanatory variables for the acceptance of social selling by salespeople
CASENAVE Eric, JESSIE Pallud, SCHMITT Laurianne
Anthropomorphisation des conseillers virtuels et réactions des internautes : le cas de la voix du conseiller.
CHERIF Emna, LEMOINE Jean François
Optimisation du processus d’innovation dans l’industrie horlogère : approche basée sur les ressources.
COURVOISIER François
Value creation and influence of motivational climate on social marketing experience. The case of Quantified-Self and Quantified-Self 2.0.
CRIE Dominique, QUERO Christelle
Do you want to comply with your socially responsible friend? Effects of the negative dimensions of the responsible consumer perception
DE FERRAN Florence, LALLEMENT Jeanne, SERE DE LANAUZE Gilles
Complaining behavior and satisfaction: customer's effort score shuffle the cards.
DE PECHPEYROU Pauline, NICHOLSON Patrick, LAKAD Noria
The search of financial compensation by the consumer: Identification of the determinants of the participation in a class action.
DEPARDON Karine, PAPETTI Catherine, DARMON Gilles , MARS Marie Catherine
Du vin de terroir au vin d’auteur : formatage et diffusion d’un régime de goût alternatif
DION Delphine, GODARD Carole , GOLLETY Mathilde , NABEC Lydiane, RENAUDIN Valérie
Understanding B2B supplier web site quality: an exploratory study of buyers
EL BOUHALI Meriem
Unhealthy food. Which representations? An exploratory approach
FERRANDI Jean-Marc, COTTET Patrice, LICHTLE Marie Christine , PLICHON Véronique
Multisided platform vs. marketing channel : which theoretical frame should we use to analyze distribution ?
FILSER Marc, HENRIQUEZ Tatiana, FRISOU Jean
How does the involvement of client service partners on an assurance engagement help add value: a client's perspective
FONTAINE Richard, KOCHETOVA Natalia
Impact of brand communication methods with macro and micro-influencers: acceptance and credibility
FUEYO Céline, DECAUDIN Jean Marc
Can robotic solutions favor aging well for the elderly person with loss of autonomy?
GUIOT Denis, SENGES Eloïse, KEREKES Marie, SANCARLO Daniele
Quelle cible pour la transgression des normes de distribution ?
HANAN Audrey, MOULINS Jean Louis, FONS Cendrine
The contributions of the measure of social identity on self-esteem: the case of the make-up market for the teenage girl consumer.
HELENE Laurence, DELANNOY DELANNOY , DE VASSOIGNE Tony
Perception of innovations: an approach through social representations.
HETET Blandine
Impact of perceived benefits of loyalty programs on company loyalty: the mediating role of program loyalty.
IDIR Brahim
Congruence as a mean of corporate philanthropy legitimation in luxury industry.
ILLOUZ Cynthia
Flower design and brand personality: how does consumer personality moderate the link?
JACQUEMIER-PAQUIN Laure, LANCELOT MILTGEN LANCELOT MILTGEN , PANTIN SOHIER Gaëlle
Exploratory study on the influence of information orientation on packaging
LACOSTE-BADIE Sophie, ROMUALDI Gloria
Online purchasing behavior: explanatory Factors of the amount of purchases on retail websites - An exploratory study.
LAROUTIS Dimitri, BOISTEL Philippe
Exploring consumer behavior regarding counterfeiting: how product category, product attributes, purchase situation and consumers.
LE ROUX Andre, ROY Yves, THEBAULT Marinette
Timeless luxury: what drives the purchase of iconic products.
MAALEJ Mariem, BENZI Monica, BEGUET Margot, SALVADOR Marielle
#Waouh ! Comment les Réseaux Sociaux transforment l’expérience de service dans la haute gastronomie ?
MAALEJ Mariem, SALVADOR Marielle
Happiness advertising: stimulation or serenity?
MARTIN-SALERNO Annabel
Comparative approach to the effectiveness of an immersive video advertising message Vs traditional video in the choice of a touristic site.
MAUBISSON Laurent, BOURLIATAUX-LAJOINIE Stephane, DAVID DAVID, LADHARI Riadh
Examination of the predictive capacity of the Netqu@l model according to the experiences on website and the Domaine National de Chambord.
MAUBISSON Laurent, BOURLIATAUX-LAJOINIE Stephane, DAVID DAVID
A gender analysis of the parents choices for the toys of their children : an oscillation between tradition and modernity.
PLAUD Cécile, SOMMIER Béatrice
Why not using internet of things: the case of quantified-self devices among sportsmen. 
RUAL Coline, PETR Christine
Trust Analysis with Sphinx - A mobile payment app
SAHLI Afef, BELLALOUNA Hajer
Does information affect consumer appreciation of wine according to their knowledge?
SAIDI Monia, GIRAUD Georges
Strategic and operational practices related to quality, environmental and social responsibility marketing labels
SERHAN-MURRAY Hiam, NAHON David, YANNOU LEBRIS Gwenola
Video game fan, between the real and the virtual
SOHIER Romain, KORCHIA Michael, DAJÏDJA Imène
Non-governmental organizations and social media: what perception of corporate social irresponsibility
TOTI Jean-François, HADAMITZKI Aurore, NGUYEN Lydia
A new vision for consumer well-being: a personal equilibrium multi-faceted.
VERNETTE Eric, PARASCHIV Corina, AYADI Nawel
L’effet modérateur de l’empowerment dans la relation utilisation d’internet en matière de santé et prise de décision partagée entre patient et médecin.
ZOGHLAMI Meryem, AYEB Salma, SAIED BEN RACHED Kaouther