Experiential consumption behavior across the history of tourism.
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Perceptions of marketing communications of a live music festival by millennials and centennials.
LLOPIS AMOROS Maria Pilar, GIL SAURA Irene
GREEN PRACTICES AND FOOD WASTE MANAGEMENT IN RESTAURANTS: INFLUENCE IN RESTAURANT BRAND EQUITY
RUIZ-MOLINA Eugenia, GIL SAURA Irene, MONTESDEOCA-CALDERóN Gabriela