Research project : “Participative” Event Marketing and Role of Participant Commitment
AYED Nizar, YILDIZ Helene
The roles of perceived norms and self-consciousness in understanding consumers’ willingness to recommend : The case of off-line second-hand clothing
AYED Nizar, AFAWUBO Komivi, TAHALI Sara, YILDIZ Helene
The sharing economy in tourism: sustainability or non-sustainability?
AYED Nizar, AFAWUBO Komivi, KORNMANN Philippe, NDIAYE Florence, TAHALI Sara, YILDIZ Helene
La communication événementielle “participative”: Rôle de l’engagement du participant
AYED Nizar