Research project : “Participative” Event Marketing and Role of Participant Commitment
AYED Nizar, YILDIZ Helene
A new classification of opportunism in co-creation platforms
BOUKOUYEN Fatiha , BREE Joël, BELHSEN Nouredine
Understanding the Value of Time: A Travel Time Analysis
BUSSIERE Dave
The boundaries of consumer free will
HALLEGATTE Damien
Influence of individual difference on choice decisions
MAHAPATRA Sabita, BANERJEE Prantosh
When Social Influence Works in Charitable Giving: The Role of Affinity with Cause and Past Giving Behavior
MINGUEZ Ana
Analyzing The Behavior Of Automotive Customers. - Which Theories Are Of Significance In Marketing Practice and Science Today?
REQUARDT Jost, WIEDMANN Klaus-Peter
Personal network and consumer mobility: the key role of the visitor friends and relatives on the consumption behavior of the visited member
SCARANO Monica, BRODIN Oliviane
Customer’s creative activities in New Product/Service Development procedure
TOMCZYK Przemyslaw