Research project : “Participative” Event Marketing and Role of Participant Commitment 
AYED Nizar, YILDIZ Helene

A new classification of opportunism in co-creation platforms
BOUKOUYEN Fatiha , BREE Joël, BELHSEN Nouredine

Understanding the Value of Time: A Travel Time Analysis 
BUSSIERE Dave

The boundaries of consumer free will
HALLEGATTE Damien

Influence of individual difference on choice decisions 
MAHAPATRA Sabita, BANERJEE Prantosh

When Social Influence Works in Charitable Giving: The Role of Affinity with Cause and Past Giving Behavior
MINGUEZ Ana

Analyzing The Behavior Of Automotive Customers. - Which Theories Are Of Significance In Marketing Practice and Science Today?
REQUARDT Jost, WIEDMANN Klaus-Peter

Personal network and consumer mobility: the key role of the visitor friends and relatives on the consumption behavior of the visited member
SCARANO Monica, BRODIN Oliviane

Customer’s creative activities in New Product/Service Development procedure  
TOMCZYK Przemyslaw