Flow and business simulation games: a typology of students
BITRIAN Paula, BUIL Isabel

Big Data in the Decision-Making Processes of Football Teams
CACHO-ELIZONDO Silvia

Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis

Internet of Things and Consumer Psychological Well-Being
EL KAMEL Leila

Consumer experience with smart technologies : applying an interpersonal perspective based on triangular of Love Theory
FERREIRA Ivani, HERNÁNDEZ-ORTEGA Blanca

Sustainable Digital Customer Experience
SIGNORI Paola