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E-Commerce

The customer e-loyalty in online retailing: a proposal of a measurement scale
BASILE Vicenzo, TESTA Pierpaolo, CANTONE Luigi

Identification of Lurkers to participate in virtual communities in a context Research Online Purchase Offline "ROPO"
BEN GHANEM Mouna

Retail market in the digital age. Are marketplaces an appropriate cannel to fight the crisis ?
CASTRO LOPEZ Adrian, IGLESIAS ARGUELLES Victor, VAZQUEZ-CASIELLES Rodolfo

Analysis of Determinants of Purchase Frequency on Merchant Websites
LAROUTIS Dimitri , BOISTEL Philippe, BADOT Olivier

Omni Channel Management at the POS of FMCG Goods Using Modern Technological Communication Methods with Regard to German food Di 
SEGIET Christian

Showroomers… They are not as bad as they are made to be
VIEJO-FERNANDEZ Nuria, SANZO-PEREZ Maria José, VAZQUEZ-CASIELLES Rodolfo