Social responsibility in B2B and its influence on long-term orientation through the trust - Analysis in oil and petrochemical industry
ABUAZZAH Haneen, SALERNO Francis, BERRICHE Amira
The sharing economy in tourism: sustainability or non-sustainability?
AFAWUBO Komivi, TAHALI Sara, AYED Nizar, YILDIZ Helene, KORNMANN Philippe, NDIAYE Florence
The roles of perceived norms and self-consciousness in understanding consumers’ willingness to recommend : The case of off-line second-hand clothing
AFAWUBO Komivi, AYED Nizar, TAHALI Sara, YILDIZ Helene
Why a local food product will never be confused with a national or global brand food product?
ARDOUIN Olivier , PIRIS Yolande
Research project : “Participative” Event Marketing and Role of Participant Commitment
AYED Nizar, YILDIZ Helene
La communication événementielle “participative”: Rôle de l’engagement du participant
AYED Nizar
When art and advertising merge: the example of food advertising
BABOU Isabel
From Ratings to Sentiment Analysis: Toward a Better Understanding of Online Reviews? The Airbnb Case
BALECH Sophie, BENAVENT Christophe, DE PECHPEYROU Pauline
Dynamique de changement de comportement financier du consommateur : buts multiples, classes latentes de changement et priorités futures
BERRICHE Amira, CARPENTIER Laurent
Exploratory analysis of brand image of luxury fashion companies in the process of dematerialization : between successful digitalization and loss of control
BLANCHAIS Julia, DELANNOY Arnaud , LAROUTIS Dimitri
A new classification of opportunism in co-creation platforms
BOUKOUYEN Fatiha , BREE Joël, BELHSEN Nouredine
Ephemeral store adoption by brands
BOUSTANI Ghalia
Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis
A Very Fashionable Past: Heritage Branding & Luxury Fashion Brands
CARRAZZA Isabella
Discourse analysis of the identity perception of eating behaviors: the case of Vegans
DELANNOY Arnaud , HELENE Laurence, DE VASSOIGNE Tony
What is new about country-of-origin? The Handicraft Effect.
DEMIRTSHYAN Sosi
Increasing customer brand loyalty: Proposition of an integrative metamodel
DESVEAUD Kathleen
Understanding the effects of smart in store technology on the shopping experience dimensions: An application to connected stores
EL ABED Mehdi, LEMOINE Jean-François
The development of cultural tourism in a marginalized area based on customers’ expectations: the case study of Baalbek-Hermel in Lebanon
EL NEMR Diana
Identifying the Preferences of a New Target Market in the Lebanese Hotel Industry
EL NEMR Diana, CANEL-DEPITRE Béatrice , TAGHIPOUR Atour
Children as luxury brands new challenge: towards an accessorization phenomenon of this target
GRISET Lena, TOURNOIS Nadine
The effect of attributions on the adoption of an ecological behavior: An exploratory quantitative study
JAOUED ABASSI Leyla
Resistance of traditional wholesalers: a dichotomy of flows within the distribution channel
JOYEUX Jean-Marc, NOTEBAERT Jean-François, BELVAUX Bertrand
The Digital Natives’ paradox: Adoption of Telemedicine Cabin
KONDRATEVA Galina, BAUDIER Patricia, AMMI Chantal
Symmetry and Attention in a Retail Context
LACOSTE-BADIE Sophie , DROULERS Olivier, BIGOIN-GAGNAN Arnaud
Analysis of Determinants of Purchase Frequency on Merchant Websites
LAROUTIS Dimitri , BOISTEL Philippe, BADOT Olivier
Culture and humor in ads
MEDIC Dragana, DECAUDIN Jean-Marc
Contemporary artist co-creator of value
MILIANI Vannina, CHERIF-BENMILED Héla
The role of institutions in clothes ethical consumption behavior
MONTMASSON Stéphanie
Ecological sensitivity and environmental concern: Conceptual definitions, measurements and research results
MULLER Joël, ESSON EKWA Manuela
A qualitative investigation of activities of value creation in social marketing. The case of Quantified-Self experience in weight control.
QUERO Christelle , CRIE Dominique
Personal network and consumer mobility: the key role of the visitor friends and relatives on the consumption behavior of the visited member
SCARANO Monica, BRODIN Oliviane