Customer Experience in the Wine Tourism: Evidence from Bolgheri (Italy)
ANGELINI Antonella, GILLI Annalisa
The customer e-loyalty in online retailing: a proposal of a measurement scale
BASILE Vicenzo, TESTA Pierpaolo, CANTONE Luigi
Marketing Theory Advancement on Consumer Brand Engagement
MARRONE Teresa, TESTA Pierpaolo, CANTONE Luigi
Building autonomy for maintaining active healthy ageing behaviours in the adult population
MURANTE Anna Maria, GENNUSO Gabriele
From Brand Experience to Brand Love. A tested model in OTT industry
PATTUGLIA Simonetta, AMOROSO Sara
Strumenti innovativi per la mappatura degli stakeholder e per la rendicontazione integrata
POMA Luca
Assessing consumers’ behavioral intentions to adopt green technologies: A combined research framework
PRETE Maria Irene, RIZZO Cristian, GUIDO Gianluigi, PICHIERRI Marco, PALMI Pamela
Sustainable Digital Customer Experience
SIGNORI Paola
Preliminary results of an empirical study about CSR labels related to fishery
VARESE Erica, PELLICELLI Anna Claudia, BOLLANI Luigi