Exploratory analysis of brand image of luxury fashion companies in the process of dematerialization : between successful digitalization and loss of control
BLANCHAIS Julia, DELANNOY Arnaud , LAROUTIS Dimitri

Children as luxury brands new challenge: towards an accessorization phenomenon of this target
GRISET Lena, TOURNOIS Nadine

Consumer perceptions of apparel brand prestige in upward comparisons with adjacent store brands: The assimilation and contrast effects
KUMAGAI Ken, NAGASAWA Shin ya

The role(s) of luxury brand managers in times of brand meaning co-creation
RIEDMEIER Julia

Does Social media marketing work in Chinese luxury market?
YUAN Wan, KOROMYSLOV Maxime, WU Fan, ZHU Hui