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Marketing Strategy

Dynamique de changement de comportement financier du consommateur : buts multiples, classes latentes de changement et priorités futures
BERRICHE Amira, CARPENTIER Laurent

Art, industry, marketing: ingredients of the revival of Swiss watchmaking 
COURVOISIER François

The effect of sex appeals used in advertisements on consumer behavior ; impact on LGBT members living Ankara
DONER Fulya, AKAGUN Elif

The Power and Meaning of Micro and Macro Trends in Contemporary Organisations
PELOSO Antony

The Power and Meaning of Micro and Macro Trends in Contemporary Organisations
POMA Luca

IStrumenti innovativi per la mappatura degli stakeholder e per la rendicontazione integrata
TERCIA Christiana, SIRAD Dini, TEICHERT Thorsten