The roles of perceived norms and self-consciousness in understanding consumers’ willingness to recommend : The case of off-line second-hand clothing
AFAWUBO Komivi, AYED Nizar, TAHALI Sara, YILDIZ Helene

Ephemeral store adoption by brands
BOUSTANI Ghalia

Emotions in Retail : How to create hedonic value frome the interactive experience to get brand fans ?
CACHERO-MARTINEZ Silvia, VAZQUEZ-CASIELLES Rodolfo

Understanding the effects of smart in store technology on the shopping experience dimensions: An application to connected stores
EL ABED Mehdi, LEMOINE Jean-François

Resistance of traditional wholesalers: a dichotomy of flows within the distribution channel
JOYEUX Jean-Marc, NOTEBAERT Jean-François, BELVAUX Bertrand

Symmetry and Attention in a Retail Context
LACOSTE-BADIE Sophie , DROULERS Olivier, BIGOIN-GAGNAN Arnaud

Flagship Shop Strategy for Brand Building - Case of MUJI
NAGASAWA Shin ya, SUGANAMI Norihiro