The customer e-loyalty in online retailing: a proposal of a measurement scale
CANTONE Luigi, BASILE Vicenzo, TESTA Pierpaolo
Marketing Theory Advancement on Consumer Brand Engagement
CANTONE Luigi, MARRONE Teresa, TESTA Pierpaolo
The customer e-loyalty in online retailing: a proposal of a measurement scale
CANTONE Luigi, BASILE Vicenzo, TESTA Pierpaolo
Marketing Theory Advancement on Consumer Brand Engagement
CANTONE Luigi, MARRONE Teresa, TESTA Pierpaolo