Social responsibility in B2B and its influence­ on long-term orientation through the trust - Analysis in oil and petrochemical industry
ABUAZZAH Haneen, SALERNO Francis, BERRICHE Amira
The impact of religious values on customers intention to forward online company generated contents (CGC): Palestinian Islamic Banks a case
ABUSHARBEH Mohammed, YASIN Mahmoud, PORCU Lucia , LIEBANA CABANILLAS Francisco
Customer Experience in the Wine Tourism: Evidence from Bolgheri (Italy)
ANGELINI Antonella, GILLI Annalisa
Value-action gap in CSR activity of the TOP "green" hotels in Paris
ASVANYI Katalin, HAGER Chaker, VARGA Akos
La communication événementielle “participative”: Rôle de l’engagement du participant
AYED Nizar
The customer e-loyalty in online retailing: a proposal of a measurement scale
BASILE Vicenzo, TESTA Pierpaolo, CANTONE Luigi
Flow and business simulation games: a typology of students
BITRIAN Paula, BUIL Isabel
A new classification of opportunism in co-creation platforms
BOUKOUYEN Fatiha , BREE Joël, BELHSEN Nouredine
Understanding the Value of Time: A Travel Time Analysis 
BUSSIERE Dave
Big Data in the Decision-Making Processes of Football Teams
CACHO-ELIZONDO Silvia
Marketing Knowledge Discovery and Big Data Analytics. Towards reducing technological entry barriers for marketing scientists
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis
A Very Fashionable Past: Heritage Branding & Luxury Fashion Brands
CARRAZZA Isabella
Cosmopolitanism, Country Image, and Country Perceptions
DASTOUS Alain, BOUJBEL Lilia, CHARRETTE Francis
Corporate Social Responsibility-The Day after the ‘Financial Haircut’ in Cyprus
DEMETRIOU Marlen, IOANNIDOU Melanie , MORPHITOU NICOLETTI Ria
What is new about country-of-origin? The Handicraft Effect.
DEMIRTSHYAN Sosi
Increasing customer brand loyalty: Proposition of an integrative metamodel 
DESVEAUD Kathleen
Resourced-based View and Internationalization in social enterprises: an exploratory study from Ashoka’s Globalizer in Brazil
DIONISIO Marcelo, PINHO José Carlos, MACEDO Isabel
Internet of Things and Consumer Psychological Well-Being
EL KAMEL Leila
Identifying the Preferences of a New Target Market in the Lebanese Hotel Industry
EL NEMR Diana, CANEL-DEPITRE Béatrice , TAGHIPOUR Atour
The development of cultural tourism in a marginalized area based on customers’ expectations: the case study of Baalbek-Hermel in Lebanon
EL NEMR Diana
The effects of a financial auditor’s value-added audit on the client’s use of power
FONTAINE Richard , KHEMAKHEM Hanen, VANDERMEERSCHEN Jill
The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
HANSEN Torben
The cocreation of value on Facebook: Evidence from the Moroccan Airlines Industry
HASSOUNI Mohammed, CHAKOR Abdellatif
When the Damage is Done: Effects of Moral Disengagement on Sustainable Consumption
KILIAN Sven, MANN Andreas
The Digital Natives’ paradox: Adoption of Telemedicine Cabin
KONDRATEVA Galina, BAUDIER Patricia, AMMI Chantal
Consumer perceptions of apparel brand prestige in upward comparisons with adjacent store brands: The assimilation and contrast effects
KUMAGAI Ken, NAGASAWA Shin ya
Symmetry and Attention in a Retail Context
LACOSTE-BADIE Sophie , DROULERS Olivier, BIGOIN-GAGNAN Arnaud
Influence of individual difference on choice decisions 
MAHAPATRA Sabita, BANERJEE Prantosh
Marketing Theory Advancement on Consumer Brand Engagement
MARRONE Teresa, TESTA Pierpaolo, CANTONE Luigi
Culture and humor in ads
MEDIC Dragana, DECAUDIN Jean-Marc
Democratization of Cultural Capital through Social Networks – The impact of Human Values on cultural audiences’ consumption
MILANO Carmela, PALACIOS-FLORENCIO Beatriz, ESPASANDIN-BUSTELO Francisco, GARCIA DEL JUNCO Julio
When Social Influence Works in Charitable Giving: The Role of Affinity with Cause and Past Giving Behavior
MINGUEZ Ana
Building autonomy for maintaining active healthy ageing behaviours in the adult population
MURANTE Anna Maria, GENNUSO Gabriele
Flagship Shop Strategy for Brand Building - Case of MUJI
NAGASAWA Shin ya, SUGANAMI Norihiro
Integrating stakeholder and network theory : the specific case of wild national park rural tourism
NOGUEIRA Sonia, PINHO José Carlos
From Brand Experience to Brand Love. A tested model in OTT industry
PATTUGLIA Simonetta, AMOROSO Sara
The Power and Meaning of Micro and Macro Trends in Contemporary Organisations
PELOSO Antony
Assessing consumers’ behavioral intentions to adopt green technologies: A combined research framework
PRETE Maria Irene, RIZZO Cristian, GUIDO Gianluigi, PICHIERRI Marco, PALMI Pamela
Analyzing The Behavior Of Automotive Customers. - Which Theories Are Of Significance In Marketing Practice and Science Today?
REQUARDT Jost, WIEDMANN Klaus-Peter
The role(s) of luxury brand managers in times of brand meaning co-creation
RIEDMEIER Julia
Polish and Japanese Students’ digital competence in the area of on-line advertising. Similarities and differences
SANAK-KOSMOWSKA Katarzyna, WIKTOR Jan
Omni Channel Management at the POS of FMCG Goods Using Modern Technological Communication Methods with Regard to German food Di 
SEGIET Christian
Sustainable Digital Customer Experience
SIGNORI Paola
Casual consumption as an automatic process: The case of snacking
TEICHERT Thorsten, WOERFEL Phillip, ACKERMANN Claire-Lise
Implicit cognitions in the experience economy: Anticipation of desired travel experiences
TERCIA Christiana, SIRAD Dini, TEICHERT Thorsten
Customer’s creative activities in New Product/Service Development procedure  
TOMCZYK Przemyslaw
Preliminary results of an empirical study about CSR labels related to fishery
VARESE Erica, PELLICELLI Anna Claudia, BOLLANI Luigi
Showroomers… They are not as bad as they are made to be
VIEJO-FERNANDEZ Nuria, SANZO-PEREZ Maria José, VAZQUEZ-CASIELLES Rodolfo
Does Social media marketing work in Chinese luxury market?
YUAN Wan, KOROMYSLOV Maxime, WU Fan, ZHU Hui
Restaurants’ Communication with Dissatisfied Customers on TripAdvisor – the Comparative Study
ZBIKOWSKA Agnieszka