The customer e-loyalty in online retailing: a proposal of a measurement scale
TESTA Pierpaolo, BASILE Vicenzo, CANTONE Luigi
Marketing Theory Advancement on Consumer Brand Engagement
TESTA Pierpaolo, CANTONE Luigi, MARRONE Teresa
The customer e-loyalty in online retailing: a proposal of a measurement scale
TESTA Pierpaolo, BASILE Vicenzo, CANTONE Luigi
Marketing Theory Advancement on Consumer Brand Engagement
TESTA Pierpaolo, CANTONE Luigi, MARRONE Teresa