Emotions in Retail : How to create hedonic value frome the interactive experience to get brand fans ?
VAZQUEZ-CASIELLES Rodolfo, CACHERO-MARTINEZ Silvia

Retail market in the digital age. Are marketplaces an appropriate cannel to fight the crisis ?
VAZQUEZ-CASIELLES Rodolfo, CASTRO LOPEZ Adrian, IGLESIAS ARGUELLES Victor

Showroomers… They are not as bad as they are made to be
VAZQUEZ-CASIELLES Rodolfo, SANZO-PEREZ Maria José, VIEJO-FERNANDEZ Nuria