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Big Data, Artificial Intelligence and Marketing Analytics

The GRAPPA method for accelerating annotations on Big consumer opinion datasets. Applications to sentiment modeling
CALCIU Mihai, BENAVENT Christophe, MOULINS Jean-Louis

BIG DATA DRIVEN SMART MARKETING: A pilot project for the City of Madrid 
FRANK Elizabeth, AZNAR Gloria

The impact of artificial intelligence application on customer engagement
YU XI, CONSTANTINIDES Efthymios, HERRANDO Carolina