Identity driven Touch-point Design - A conceptual framework to resonant branding
BOTSCHEN Guenther, MUHLBACHER Hans

WHAT IF THE BRAND EQUITY WAS ALIVE? PROPOSAL OF A DYNAMIC MEASURE THROUGH SOCIAL NETWORKS.
CLEMENT Alexandre, ROBINOT Elisabeth, TRESPEUCH Léo

Towards a Knowledge Marketing research and model of consumers competencies through creativity in application of the smell web
CURBATOV Oleg, LOUYOT-GALLINCHER Marie

Employee Engagement basiertes Internal Branding
DIERKES Vivienne

The retailer as a brand: awareness, equity and customer loyalty
MARTINELLI Elisa, DE CANIO Francesca

Smart Does Not Make It So: The Facts and Fictions of Smart Cities
PELOSO Antony, DIXO, Brook, ELSTON Joshua

Dissociative desire and conspicuous consumption: the mediating role of brand self-verification
RAIMONDO Maria Antonietta, CARDAMONE Ernesto, MICELI Gaetano "Nino"