Understanding consumer acceptance of neuromarketing
ATTIE Elodie, GOURDOU Cassandra, GUEDON Elodie

Assessing the impact of stylistic responding in country and destination image research
BAUMGARTNER Hans, DE NISCO Alessandro, DIAMANTOPOULOS Adamantios, NAPOLITANO Maria Rosaria

INFLUENCE OF HABITUAL LEVEL OF CONSUMPTION ON CHANGING WTP: A SATIATION AND HABIT FORMATION APPROACH
BECERRIL-CASTRILLEJO Ismael, MUNOZ-GALLEGO Pablo Antonio

The Influence of Sales Incentives on the Orientation to Reference Discounts within the Software Industry
BERGERS Dominic

Motivation of the gambler and regret: The case of online sports betting
DE VASSOIGNE Tony, SOBOCINSKI Przemek

ESTHETICS SERVICE AND WINE QUALITY PERCEIVED
ERTUS Pascale, PETR Chritsine

Hyperrealism induced by UHDTV: when the improvement of image quality backfires and viewer experience deteriorates
FLECK Nathalie, LACHAT Amélie, LE NAGARD Emmanuelle

Relevance of the experiential value dimensions as antecedents of perceived value and loyalty
GALLARZA Martina, ARTEAGA Francisco, DEL CHIAPPA Giacomo, SANCHEZ-FERNENDEZ Raquel

Ok, Google! are my data safe? The mediated effect of perceived privacy risk on brand trust
PATRIZI Michela, PASTORE Alberto , VERNUCCIO Maria

The use of alcohol by students as a real and virtual drinking experience
ROUEN-MALLET Caroline, EZAN Pascale , MALLET Stéphane

PARADOXICAL SOCIAL REPRESENTATIONS OF LINKY SMART METERS AND PRIVACY PARADOX: AN ANALYSIS USING THE CONCEPTUAL BACKGROUND OF PSY
SCHWEITZER Virginie, SIMON Françoise

VIDEO-GAMES IN VIRTUAL REALITY: REPRESENTATIONS AND PURCHASE INTENTION AMONG 15-30 YEAR-OLD IN FRANCE
SOHET Lisa Lucas, KEREKES Marie