Digital Marketing – Social Networks

CUSTOMERS CO-CREATION EXPERIENCE IN ONLINE COMMUNITIES: ANTECEDENTS AND OUTCOMES
DIDEM NOHUTLU Zeynep, CONSTANTINIDES Efthymios, ENGLIS Basil, GROEN Aard

Elderlys connection to social robots in France
KEREKES Marie, GUIOT Denis

Etude exploratoire des effets négatifs des images digitales diffusses par les internautes sur les réseaux sociaux
LAO Aurély, CARPENTIER Laurent, SALERNO Annabel

Assessment of consumer preferences in the electronic book market based on the content-analysis method
SKOROBOGATYKH Irina, MUSATOVA Zhanna, NEVOSTRUEV Peter, TVERDOKHLEBOVA Maria

Big personality traits in small-world networks: how CEOs can improve customer satisfaction using social media
VISENTIN Giovanni, MACE Sandrine, ZERBINI Fabrizio