Product Perceived Newness: Concept, Measurement, and Validation
ACKERMANN Claire-Lise, BELBOULA Imène, HETET Blandine
Does model body shape affect ad effectiveness?
ADIL Safaa, LECOINTRE-ERICKS Danielle
Which one collective strategy is appropriate for the business ecosystem? The role of foreign policy
ALIZADEH Narges, CANEL-DEPITRE Béatrice , TAGHIPOUR Atour
WHATS THE MEANING TO BE GIVEN TO THE SACRIFICES MADE TO CONSUME LOCAL FOOD PRODUCTS?
ARDOUIN Olivier, PIRIS Yolande
Understanding consumer acceptance of neuromarketing
ATTIE Elodie, GOURDOU Cassandra, GUEDON Elodie
Tourisme et Covid-19 : quand la contrainte devient force dinnovations
BABOU Isabel, CALLOT Philippe
Understanding the profiles of voice user and their purchase intention through voice assistants: The contributions of decision-ma
BERRICHE Amira, BENAVENT Christophe
Consumer acceptance toward innovative plant-based meat substitutes: Does copying meat enhance assimilation?
BLANC Lauriane, PANTIN-SOHIER Gaelle
Exploration des facteurs d
BOUDKOUSS Hafida, DJELASSI Souad
THE IMPACT OF CULTURE ON OPPORTUNISM IN CO-CREATION PLATFORMS
BOUKOUYEN Fatiha, BREE Joel
An ephemeral point of sales atmospheric dimensions.
BOUSTANI Ghalia, LEMOINE Jean-François
Consumers fears about open banking: How banks can overcome them? 
BYLYBASHI Suela, FITAMANT Virginie, LEE Ji-Yong
The GRAPPA method for accelerating annotations on Big consumer opinion datasets. Applications to sentiment modeling
CALCIU Mihai, BENAVENT Christophe, MOULINS Jean-Louis
INTER-ORGANIZATIONAL COMMITMENT: AN EXPLORATORY QUALITATIVE STUDY IN AN INTEGRATED NETWORK
CARPENTIER Laurent, LAO Aurély, TOTI Jean-François
Impact of model gender on the perception by older viewers and the effectiveness of advertisements targeted at their age group
CHEVALIER Corrine, MOAL Gaelle
The old and the beautiful: senior female exposure to models in advertisements and consequences on their identity
CHEVALIER Corrine, BOURCIER Bénédicte, MOAL Gaelle
METEOROLOGY AND TV AUDIENCE : A FRENCH REGIONAL PANEL DATA BASED APPROACH
CRETTEZ Jean-Baptiste
Towards a Knowledge Marketing research and model of consumers competencies through creativity in application of the smell web
CURBATOV Oleg, LOUYOT-GALLINCHER Marie
Tourism Destination Image: Analytical framework definition based on a comparative study of the Loire Valley Castles
DAVID Mickael, BOURLATIAUX-LAJOINIE Stéphane, MAUBISSON Laurent
Analysis of online reviews using the Holbrook value matrix: the case of cultural heritage
DAVID Mickael, BOURLATIAUX-LAJOINIE Stéphane, MAUBISSON Laurent
TEXTILE MATERIALS COGNITIONS AND REPRESENTATIONS: AN EXPLORATORY ANALYSIS IN THE CASE OF CLOTHING
DE LAMBALLERIE Edith
Motivation of the gambler and regret: The case of online sports betting
DE VASSOIGNE Tony, SOBOCINSKI Przemek
Sense of membership in a virtual community: impact on the determinants of online review credibility expressed on green products
DUNES Mathieu, BOUAYNAYA Wafa, VIEDMA Rose Marie
LA QUESTION DE LARGENT AU COEUR DES PRATIQUES D
DUONG Lien
PRODUCT/ICONIC BRAND INTERDEPENDANCE: WHAT ROLE(S) IN THE MANAGEMENT AND DEVELOPMENT OF A LUXURY BRAND?
EL EUCH MAALEJ Mariem, SALVADOR Marielle
ESTHETICS SERVICE AND WINE QUALITY PERCEIVED
ERTUS Pascale, PETR Chritsine
Hyperrealism induced by UHDTV: when the improvement of image quality backfires and viewer experience deteriorates
FLECK Nathalie, LACHAT Amélie, LE NAGARD Emmanuelle
Consumption and lockdown : when the anxious consumer takes refuge at the top of the pyramid
HANAN Audrey , MOULINS Jean-Louis, PORTES Audrey
The determinants of the commercial performance of selective international cosmetics distribution: the impact of the nature of th
JOURDAN Philippe, PACITTO Jean-Claude
INSTITUTIONALIZATION OF C2C CONSUMPTION PRACTICES AND MIMETIC CONTRAINTS OF RETAILERS PRACTICES
JUGE Elodie , COLLIN-LACHAUD Isabelle
Elderlys connection to social robots in France
KEREKES Marie, GUIOT Denis
Influence of time pressure on attention to shelf space: an eye-tracking study
LACOSTE-BADIE Sophie, DROULERS Olivier
Etude exploratoire des effets négatifs des images digitales diffusses par les internautes sur les réseaux sociaux
LAO Aurély, CARPENTIER Laurent, SALERNO Annabel
Understanding the power of temporal retention of online retailers
LAROUTIS Dimitri, BOISTEL Philippe, TOURNESAC Yann
Understanding of followers cross-platform tracking behavior
LAROUTIS Dimitri, BOISTEL Philippe, DELANNOY Arnaud
Typography of Commercial Websites: The Effects of the Interline Spacing on Internet Users Reactions
LEMOINE Jean-François, ZAFRI Raouf
Hybridization of digital and material practice consumption : the case of book consumption
MARRY Kenza, THOREL Cerise
A conceptual framework on the role of Emotional Intelligence in Consumers Creativity: The case of Environmental Innovation
MENDARES Adnan
Role of Marketing in Building Business Case for Sustainability with Social-cause Brand
NAHON David, SERHAN Hiam
THE IMPACT OF NUTRI-SCORE ON CONSUMER PURCHASING BEHAVIOR
NOEL Agnés, DELANNOY Arnaud, SOHIER Romain
Lean Canvas, a Strategic Tool: The Walt Disney Company case
ROCHE Didier
Le contenu des communications relationnelles par email des enseignes : quelle perception par le consommateur?
RODRIGUEZ Virginie, SANGLE-FERRIERE Marion
The use of alcohol by students as a real and virtual drinking experience
ROUEN-MALLET Caroline, EZAN Pascale , MALLET Stéphane
Preventing the usage of Whitening Beauty Products by manipulating Cognitive Dissonance: a cross cultural study
ROY Swarnali
PARADOXICAL SOCIAL REPRESENTATIONS OF LINKY SMART METERS AND PRIVACY PARADOX: AN ANALYSIS USING THE CONCEPTUAL BACKGROUND OF PSY
SCHWEITZER Virginie, SIMON Françoise
CUSTOMER EMPOWERMENT (DIGITAL ERA): DOUBLE EDGED SWORD FOR COMPANIES
SHAFIQ BANGASH Bushra, DE LA VILLARMOIS Olivier
VIDEO-GAMES IN VIRTUAL REALITY: REPRESENTATIONS AND PURCHASE INTENTION AMONG 15-30 YEAR-OLD IN FRANCE
SOHET Lisa Lucas, KEREKES Marie
DOES ADVERTISTING RELEASE WOMEN ? OR THE IMPACT OF ROLE STEREOTYPES ON SOCIAL EFFECTS AND THE ATTITUDE TOWARDS THE BRAND
SOHIER Romain, DELEAU Louise, LANCELOT-MILTGEN Caroline, MINVIELLE Nicolas , PANTIN-SOHIER Gaelle
How individual privacy preferences affect ad attitude : The important roles of reactance and the degree of personalized ads
SOHIER Romain, KURTALIQI Fidan, TESSIER Camille , ZAMAN Mustafeed
THE NEW REPRESENTATIONS AND MODALITIES OF THE TABOOCONCEPT: AN APPLICATION TO ADVERTISING PROVOCATION
VERNETTE Eric, DESTOUMIEUX Ludivine, GROBERT Julien
ATTACHMENT TO SUSTAINABLE TOURISM: THE IMPACT OF SUSTAINABILITY PERCEPTION, CULTURAL ORIENATATIONS AND PUBLIC MANAGEMENT SATISFACTION
VO THY CAM Ly