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International Marketing

The determinants of the commercial performance of selective international cosmetics distribution: the impact of the nature of th
JOURDAN Philippe, PACITTO Jean-Claude

Preventing the usage of Whitening Beauty Products by manipulating Cognitive Dissonance: a cross cultural study
ROY Swarnali

The Emergence of the European Consumer? Differences and Similarities in the Preference of Automobile Attributes
VESCOVI Tiziano, MELNIK Margaritha