Does model body shape affect ad effectiveness?
ADIL Safaa, LECOINTRE-ERICKS Danielle

The old and the beautiful: senior female exposure to models in advertisements and consequences on their identity
CHEVALIER Corrine, BOURCIER Bénédicte, MOAL Gaelle

Impact of model gender on the perception by older viewers and the effectiveness of advertisements targeted at their age group
CHEVALIER Corrine, MOAL Gaelle

METEOROLOGY AND TV AUDIENCE : A FRENCH REGIONAL PANEL DATA BASED APPROACH
CRETTEZ Jean-Baptiste

How individual privacy preferences affect ad attitude : The important roles of reactance and the degree of personalized ads
SOHIER Romain, KURTALIQI Fidan, TESSIER Camille , ZAMAN Mustafeed

DOES ADVERTISTING RELEASE WOMEN ? OR THE IMPACT OF ROLE STEREOTYPES ON SOCIAL EFFECTS AND THE ATTITUDE TOWARDS THE BRAND
SOHIER Romain, DELEAU Louise, LANCELOT-MILTGEN Caroline, MINVIELLE Nicolas , PANTIN-SOHIER Gaelle

THE NEW REPRESENTATIONS AND MODALITIES OF THE TABOOCONCEPT: AN APPLICATION TO ADVERTISING PROVOCATION
VERNETTE Eric, DESTOUMIEUX Ludivine, GROBERT Julien