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Marketing Strategy

Which one collective strategy is appropriate for the business ecosystem? The role of foreign policy
ALIZADEH Narges, CANEL-DEPITRE Béatrice , TAGHIPOUR Atour

INTER-ORGANIZATIONAL COMMITMENT: AN EXPLORATORY QUALITATIVE STUDY IN AN INTEGRATED NETWORK
CARPENTIER Laurent, LAO Aurély, TOTI Jean-François

UNESCO LABELING AND NEXT ? THE SWISS CASES OF WATCHMAKING URBANISM AND TERRACE VINEYARDS
COURVOISIER François, AGUILLAUME Cécile

The Pricing Footprint of Country Image: Insights from the Price Sensitivity Meter
DIAMANTOPOULOS Adamantios, MATARAZZO Michela, PETRYCHENKO Anastasiya

Role of Marketing in Building Business Case for Sustainability with Social-cause Brand
NAHON David, SERHAN Hiam

CUSTOMER EMPOWERMENT (DIGITAL ERA): DOUBLE EDGED SWORD FOR COMPANIES
SHAFIQ BANGASH Bushra, DE LA VILLARMOIS Olivier