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Sectorial Marketing Fashion & Luxury Brands

MANAGING THE LAST MILE DELIVERY EXPERIENCE IN THE FASHION SECTOR: IMPORTANCE OF EMOTIONS IN THE CREATION OF ENGAGEMENT
CACHERO-MARTINEZ Silvia

What are the benefits of a UNESCO label? The cases of Lavaux and watchmaking urbanism
COURVOISIER François, AGUILLAUME Cécile

TEXTILE MATERIALS COGNITIONS AND REPRESENTATIONS: AN EXPLORATORY ANALYSIS IN THE CASE OF CLOTHING
DE LAMBALLERIE Edith

PRODUCT/ICONIC BRAND INTERDEPENDANCE: WHAT ROLE(S) IN THE MANAGEMENT AND DEVELOPMENT OF A LUXURY BRAND?
EL EUCH MAALEJ Mariem, SALVADOR Marielle

How can managemet accounting become more relevant to student in the fashion and design industry
FONTAINE Richard

Seniors motivations in luxury consumption: A cross-cultural comparison between France and Tunisia
KHALFALLAH Cyrine