Spain

INFLUENCE OF HABITUAL LEVEL OF CONSUMPTION ON CHANGING WTP: A SATIATION AND HABIT FORMATION APPROACH
BECERRIL-CASTRILLEJO Ismael, MUNOZ-GALLEGO Pablo Antonio

MANAGING THE LAST MILE DELIVERY EXPERIENCE IN THE FASHION SECTOR: IMPORTANCE OF EMOTIONS IN THE CREATION OF ENGAGEMENT
CACHERO-MARTINEZ Silvia

Emotion Recognition of Virtual Assistants (VA)
CALAHORRA Guillermo, MARTIN DE HOYOS Maria José

SLOW FASHION: MYTH OR REALITY?
CASTRO LOPEZ Adrian, IGLESIAS Victor

BIG DATA DRIVEN SMART MARKETING: A pilot project for the City of Madrid 
FRANK Elizabeth, AZNAR Gloria

LA CADENA VALOR-SATISFACCION-LEALTAD EN EL CONTEXTO DEL TURISMO PATRIMONIAL: EL CASO DEL CASTILLO DE CHAMBORD
GALLARZA Martina, ARTEAGA Francisco, DEL CHIAPPA Giacomo, MAUBISSON Laurent, RIVIERE Arnaud, SANCHEZ-FERNENDEZ Raquel

Relevance of the experiential value dimensions as antecedents of perceived value and loyalty
GALLARZA Martina, ARTEAGA Francisco, DEL CHIAPPA Giacomo, SANCHEZ-FERNENDEZ Raquel

WISHFUL IDENTIFICATION, PARASOCIAL RELATIONSHIPS AND SELF-ESTEEM: EFFECTS ON FOLLOWERS BEHAVIOUR TOWARD RECOMMENDED BRANDS BY INFLUENCERS
JIMENEZ-CASTILLO David, SANCHEZ-FERNENDEZ Raquel, URRUTIKOETXEA-ARRIETA Benat

EFFECT OF THE USE OF ONLINE STRATEGIES BY TOURISM FIRMS ON THE ONLINE REPUTATION ASSESSED BY CONSUMERS
PECO-TORRES Francisco, FRIAS-JAMILENA Dolores, POLO-PENA Ana