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CUSTOMERS CO-CREATION EXPERIENCE IN ONLINE COMMUNITIES: ANTECEDENTS AND OUTCOMES
CONSTANTINIDES Efthymios, DIDEM NOHUTLU Zeynep, ENGLIS Basil, GROEN Aard

The Effects of Omni-Channel Retailing on Promotional Strategy
CONSTANTINIDES Efthymios, DE VRIES Sjoerd, HERRANDO Carolina, SCHROTENBOER Dana

The impact of artificial intelligence application on customer engagement
CONSTANTINIDES Efthymios, HERRANDO Carolina, YU XI