• Author
    • from L to Z
  • Country
  • Subject
  • Language

Spanish

INFLUENCE OF HABITUAL LEVEL OF CONSUMPTION ON CHANGING WTP: A SATIATION AND HABIT FORMATION APPROACH
BECERRIL-CASTRILLEJO Ismael, MUNOZ-GALLEGO Pablo Antonio

MANAGING THE LAST MILE DELIVERY EXPERIENCE IN THE FASHION SECTOR: IMPORTANCE OF EMOTIONS IN THE CREATION OF ENGAGEMENT
CACHERO-MARTINEZ Silvia

WISHFUL IDENTIFICATION, PARASOCIAL RELATIONSHIPS AND SELF-ESTEEM: EFFECTS ON FOLLOWERS BEHAVIOUR TOWARD RECOMMENDED BRANDS BY INFLUENCERS
JIMENEZ-CASTILLO David, SANCHEZ-FERNENDEZ Raquel, URRUTIKOETXEA-ARRIETA Benat

EFFECT OF THE USE OF ONLINE STRATEGIES BY TOURISM FIRMS ON THE ONLINE REPUTATION ASSESSED BY CONSUMERS
PECO-TORRES Francisco, FRIAS-JAMILENA Dolores, POLO-PENA Ana