Consumer acceptance toward innovative plant-based meat substitutes: Does copying meat enhance assimilation?
PANTIN-SOHIER Gaelle, BLANC Lauriane

DOES ADVERTISTING RELEASE WOMEN ? OR THE IMPACT OF ROLE STEREOTYPES ON SOCIAL EFFECTS AND THE ATTITUDE TOWARDS THE BRAND
PANTIN-SOHIER Gaelle, DELEAU Louise, LANCELOT-MILTGEN Caroline, MINVIELLE Nicolas , SOHIER Romain