DOES ADVERTISTING RELEASE WOMEN ? OR THE IMPACT OF ROLE STEREOTYPES ON SOCIAL EFFECTS AND THE ATTITUDE TOWARDS THE BRAND
SOHIER Romain, DELEAU Louise, LANCELOT-MILTGEN Caroline, MINVIELLE Nicolas , PANTIN-SOHIER Gaelle

How individual privacy preferences affect ad attitude : The important roles of reactance and the degree of personalized ads
SOHIER Romain, KURTALIQI Fidan, TESSIER Camille , ZAMAN Mustafeed

THE IMPACT OF NUTRI-SCORE ON CONSUMER PURCHASING BEHAVIOR
SOHIER Romain, DELANNOY Arnaud, NOEL Agnés