Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate
BRUGGEMANN Philippe, LEHMANN-ZSCHUNKE NINA

Understanding citizens’ motivations to use contact-tracing apps
BUIL Isabel, CATALAN Sara, WALLACE Elaine

Qualitative data in the Big Data environment: dead or alive ?
CONCHON-ANDREANI Françoise

A preliminary study on the impact of face coding and eye-tracking tools in the automotive sector
GIRALDI Luca, BINCI Daniele, CEDROLA Elena, GENEROSI Andrea, SESTINO Andrea

Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?
PAPAMETZELOPOULOU Marina Aspasia, CONSTANTINIDES Efthymios, HERRANDO Carolina

OBTAINING CONSENT: CONTRIBUTIONS OF THE CONSENT CASE TO DATA SHARING IN SMART CITIES
PETR Christelle, ERTUS Pascale

CONSUMER AS MORAL AGENT IN HUMAN-ROBOT INTERACTIONS The role of anthropomorphism
PIPER Luigi, DE COSMO Lucrezia Maria, ARCADIO Gianmarco, GUIDO Gianluigi

CEOS’ PERSONALITY TRAITS EFFECT ON R&D AND ADVERTISING SPENDING
VISENTIN Giovanni, MACE Sandrine, ZERBINI Fabrizio