Consumer Behavior and Marketing Research

For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence
BORRAZ Stéphane, DION Delphine, DUBREUIL Clément

How parents handle the disposal of their children’s toys: an emotional and controlled process
CERIO Eva

PSYCHOLOGICAL DISTANCE SCALE: AN APPLICATION TOWARD COVID-19
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique

EFFECT OF THE REGISTRATION MODE IN SOCIAL AND SOLIDARITY BASED ECONOMY (ESS) ON CONSUMERS’ TRUST
DELAMBALLERIE Edith, JACQUIER Pauline, LAUNAY Juliette

Perceived benevolence and telework in confinement: an influence on psychosocial risks?
DIARD Caroline, HACHARD Véronique, LAROUTIS Dimitri

Repeated incidental exposures to colors and their effects on preference development 
FILALIBOISSY Douniazed

Customer Education: Theory and Organizational Challenges of Implementation
LANDMANN Elisa, SCHIRMER Frank, SIEMS Florian, DUC NGUYEN Bui

Family identity: an essential lens to understand family consumption
LAPOSTOLLE Mathilde, SCHMITT Julien

Overcoming disorientation: Coping with the sudden deprivation of sociality in everyday public and commercial places during the Covid-19 lockdown
LEICHT Thomas, DEMANGEOT Catherine

Does consumer xenocentrism have a “dark side”? Its impact on compulsive buying and brand addition
MATARAZZO Michela, DIAMANTOPOULOS Adamantios, MAACK Mariel

NFT – Non-Fungible Tokens how react the consumers? An exploratory analysis for a future integrated acceptance model
NEVI Giulia

Interpreting savings as consumer behaviors: do identity and emotional factors help explain savings intentions?
NICOLAS Olivier, LADWEIN Richard

Satisfaction survey and emotional triggering
PIRIS Yolande, GAY Anne-Cécile

NEUROMARKETING: ETHICAL DILEMMA AND CONSUMERS’ PERCEPTION
SAVELLI Elisabetta