Social cues provided by CtoC sellers on the platform: what effect on the intention to rent a service?
BATAOUI Soffien, BOCH Emmanuelle, GAVARD-PERRET Marie-Laure, GERARD Jessica

Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri

Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri

On what elements is the reputation of a commercial site built?
BOISTEL Philippe

Youtube, the new source of information and food standards for young women
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline

ONLINE EMOTIONAL CONTAGION AND ENGAGEMENT IN RESPONSE TO A TRANSGRESSIVE MESSAGE: THE CASE OF "VIVA LA VULVA" BY NANA
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey

Social media marketing practices and consumer reactions:a content analysis on Facebook brand pages
RISITANO Marcello, LA RAGIONE Giuseppe, QUINTANO Michele