WHEN THE CREDIBILITY OF NEGATIVE ONLINE REVIEWS BLURS THE EFFECT OF POSITIVE REVIEWS AND ALTERS INTENTION TO STAY
AMINE Abdelmajid, DE PECHPEYROU Pauline, SAWADOGO Hamidou
The evolution of women’s image in perfume advertising
BABOU Isabel
Social cues provided by CtoC sellers on the platform: what effect on the intention to rent a service?
BATAOUI Soffien, BOCH Emmanuelle, GAVARD-PERRET Marie-Laure, GERARD Jessica
Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri
Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri
Perceptual drivers of private-label purchase: the case of non-buyers and occasional buyers
BELAID Samy, KAROUI Sedki, LACOEUILHE Jérôme
Digital-sector SMEs, the Eldorado of Generation Z?
BENRAISS-NOAILLES Laïla, HERRBACH Olivier , VIOT Catherine
The challenge in health prevention and interaction ritual: the case of #Movember2020
BERRICHE Amira, CRIE Dominique, CALCIU Mihai, BENAVENT Christophe
Awareness of online banking services: the case of French customers
BOISTEL Philippe, LAROUTIS Dimitri
On what elements is the reputation of a commercial site built?
BOISTEL Philippe
For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence
BORRAZ Stéphane, DION Delphine, DUBREUIL Clément
Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.
BOYAVAL Marine, GARNIER Marion, NICOLAS Olivier, TIERCELIN Alexandre, DELANNOY Arnaud
INDUSTRIAL FOODS AND GASTRONOMIC MEALS : SOCIAL REPRESENTATIONS AND PERCEPTION OF RISK
CARDINALE Bruno
How parents handle the disposal of their children’s toys: an emotional and controlled process
CERIO Eva
The future of our common heritage: An anthropomorphic perspective on individuals’ reaction to the Notre-Dame cathedral fire
CHANEY Damien, BRASSIER Pascal
Qualitative data in the Big Data environment: dead or alive ?
CONCHON-ANDREANI Françoise
PSYCHOLOGICAL DISTANCE SCALE: AN APPLICATION TOWARD COVID-19
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique
Nano-bio-info-cognitive Convergence, Integrative Sciences and ‘Knowledge Marketing’: towards the ethical considerations of Artificial Intelligence
CURBATOV Oleg, LOUYOT-GALLICHER Marie
Youtube, the new source of information and food standards for young women
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline
EFFECT OF THE REGISTRATION MODE IN SOCIAL AND SOLIDARITY BASED ECONOMY (ESS) ON CONSUMERS’ TRUST
DELAMBALLERIE Edith, JACQUIER Pauline, LAUNAY Juliette
Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity
DELANNOY Arnaud, BAUDIER Patricia, DE VASSOIGNE Tony
Perceived benevolence and telework in confinement: an influence on psychosocial risks?
DIARD Caroline, HACHARD Véronique, LAROUTIS Dimitri
Influence of website color and typography on Internet users; reactions: An exploratory and experimental study of their interaction effects
DIOUF Demba Ousmane, LEMOINE Jean-François
Building a personal brand in the digital age: starred chefs' strategies on Instagram
ELEUCHMAALEJ Mariem, SALVADOR Marielle, CHANDON Jean-Louis, RAIES Karine
Repeated incidental exposures to colors and their effects on preference development 
FILALIBOISSY Douniazed
How is consumer time perception influenced by permanent urgency at work?
FOLTZER Diane, PARASCHIV Corina
Does the country-of-origin still have an impact on the consumer of luxury brands? A longitudinal international approach
GODEY Bruno, AIELLO Gaetano, BOUJENA Othman, DONVITO Raffaele, PEDERZOLI Daniele
Eating behaviour change and food well-being improvement with a food app: A pilot study with vulnerable consumers
GURVIEZ Patricia, MUGEL Ophélie
ONLINE EMOTIONAL CONTAGION AND ENGAGEMENT IN RESPONSE TO A TRANSGRESSIVE MESSAGE: THE CASE OF "VIVA LA VULVA" BY NANA
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey
Transgression to the test of the customer relationship : friend or enemy?
HANAN Audrey, MOULINS Jean-Louis, FONS Cendrine
Disentangling Value-in-Use for e-services – a regulatory mode theory perspective
JACOB Franck, BULAWA Nicole
From CSR to macro-societal responsibility Global warming and the re emergence of infectious diseases - a global public health issue
JALLAT Frédéric, LIABOTIS Athanasia
Assessment of alliance-wide rewards experience of alliance-wide loyalty programmes offered by alliance carriers.
JANAWADE Vikrant, SIMEON Roblyn, TOURNOIS Nadine
The relationship to time, a new variable for segmenting expectations in the world of luxury tourism.
JOURDAN Philippe, PACITTO Jean-Claude, KOKOU AFANGNIBO JÉRÔME
CONCEPTUALIZING THE MEDIA OF ARTIFICATION: A CONTRIBUTION TO THE THEORY OF ARTIFICATION OF LUXURY BRANDS
KRIM Sandra
Rethinking mobility: the impact of Covid
LALLEMENT Jeanne, DE FERRAN Florence
Family identity: an essential lens to understand family consumption
LAPOSTOLLE Mathilde, SCHMITT Julien
Old habit is strong: consumer responses to CSR, country-of-origin, and production process and the moderating effect of habituation
LE Yen, FLECK Nathalie
The perception of the Western Brand in a Maghrebian and Muslim context : The specific case of ready-to-wear in Morocco
LHACHIMI Ossama
CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT.
MONTAGNAC Aline
Personalized online advertising: The impact on the perception of advertisings intrusion among teenagers?
NAAT Wafa, MALEK Faten
Better understand the relationship between self-EXPansion and self-EXTension: an application to connected health
NACHIT Oussama, BALBO Laurie, LICHTLE Marie-Christine
Interpreting savings as consumer behaviors: do identity and emotional factors help explain savings intentions?
NICOLAS Olivier, LADWEIN Richard
OBTAINING CONSENT: CONTRIBUTIONS OF THE CONSENT CASE TO DATA SHARING IN SMART CITIES
PETR Christelle, ERTUS Pascale
Satisfaction survey and emotional triggering
PIRIS Yolande, GAY Anne-Cécile
Family doctor, a key influencer in the massive Covid-19 vaccination strategy
QUERO Christelle, CRIE Dominique, MARTIN Anabel
CRM : intérêt et mise en œuvre dans le secteur automobile
ROCHE Didier
WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC
SCARANO Monica
BASIC PSYCHOLOGICAL NEEDS OF SDT: A MEDIATOR BETWEEN CUSTOMER CONTROL AND EMPLOYEE BEHAVIOURS. A NOVEL STUDY ON BANK EMPLOYEES
SHAFIQBANGASH Bushra, DE LA VILLARMOIS Olivier
INTRA AND EXTRA COMMUNITY INFLUENCES: A SOCIAL IDENTITY APPROACH TO VEG*N BEHAVIORS.
SUAREZDOMINGUEZ Erick, SERE DE LANAUZE Gilles
Bigger is more: ingredient size bias perception on product evaluation
THOMAS Fanny, PANTIN-SOHIER Gaëlle, PIQUERAS-FISZMAN Betina
The Attractiveness of Vegetarian Products to Men and Women. The Role of Gender and Type of Experience.
TRELOHAN Magali, STEFAN Jordy
CEOS’ PERSONALITY TRAITS EFFECT ON R&D AND ADVERTISING SPENDING
VISENTIN Giovanni, MACE Sandrine, ZERBINI Fabrizio
Why is a sports fan a fan? Analysis of the sports spectacle as a consumer object through the motivations of the fan
VIVARELLI Agathe, FLECK Nathalie, FOURNIER Martine
INCREASING THE EFFECTIVENESS OF A COMMUNICATION TO DESTIGMATIZE MENTAL ILLNESS USING A STORYTELLING FORM AND AN INFLUENCER?
WILHELM Marie-Claiire, GAVARD-PERRET Marie-Laure
Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders
WINNIGER-LEMARQUIS Geneviève, MERCANTI-GUERIN Maria
The dilemma of playing it interactive: a cool but intrusive trend
YANG Xingming, GARNIER Marion
Do front-of-pack variations attract attention? An eye tracking study
YU Junwei, DROULERS Olivier , LACOSTE-BADIE Sophie
Understanding Consumers’ attitudes toward sustainable Fashion : Determination of Key factors of Purchase intentions : Application on Z Generation
ZIELINSKI Hiba, TOURNOIS Nadine