HUMANOID ROBOTS IN RETAIL: WHETHER AND HOW DO CONSUMERS PERCEIVE DEEP AND SURFACE ACTING OF ROBOTS IN CUSTOMER ROBOT INTERACTIONS?
ALBRECHT Carmen-Maria, HONEKAMP Mathis
Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate
BRUGGEMANN Philippe, LEHMANN-ZSCHUNKE NINA
Is Regional the New Organic? An Experiment on the Influence of Sustainability-Related Product Labels on the Sustainability Assessment of Grocery Stores in the German Food Retail Sector
ELSPAß Julia
Sustainability in the luxury fashion industry – A study on how the integration of environmental sustainability into the luxury fashion world impacts the overall brand perception of consumers
GRAFFE SchahrzadNatascha
Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers
GUHL Daniel, KLAPPER Daniel, SACHSE Mareike
The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers]
IVENS Bjoern, KADAM Nayan, NIERSBACH Barbara
What Do We Know About the Area of Voice Marketing and Where Are the Gaps?
KRAEMER Hannah, HILLEBRANDT Isabelle, IVENS Bjoern
Customer Education: Theory and Organizational Challenges of Implementation
LANDMANN Elisa, SCHIRMER Frank, SIEMS Florian, DUC NGUYEN Bui
Complex and New Market Challenges call for Sophisticated Job Specifications in Key Account Management [Qualitative Case Study]
NIERSBACH Barbara, HOHL Eberhard, IVENS Bjoern
Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach
SIEMS Florian, LANDMANN Elisa, PILNY Henrietta Leonie
Is high fashion sustainable and does it matter? An analysis of consumers’ implicit cognitions and deep motives.
TEICHERT Thorsten, VENRER DE VILLIERS Marike, WEICKERT Anna-Carina
Application of Network Theory for Explanation of Power Struggles between the Inpatient and Outpatient Sectors in German Healthcare
VITIS Pavel
Nudging consumers toward sustainable services?
WALSH Gianfranco, LINZMAJER Marc, FUNKE Christopher