Choosing Differently: Influence of Choice Restriction on Repeated Choices of Chinese and Western Gen Z Consumers
FRASER Cynthia, WENQIN HU Cece

KNOWLEDGE AS A KEY CONSUMPTION FACTOR AND ITS IMPORTANCE IN THE COMMUNICATION STRATEGY. A CROSSCULTURAL ANALYSIS.
GARRIDO-CASTRO Elisa, MURGADO-ARMENTEROS Eva M., TORRES-RUIZ Francisco J.

Does the country-of-origin still have an impact on the consumer of luxury brands? A longitudinal international approach
GODEY Bruno, AIELLO Gaetano, BOUJENA Othman, DONVITO Raffaele, PEDERZOLI Daniele

The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers]
IVENS Bjoern, KADAM Nayan, NIERSBACH Barbara

Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust
MAZZU Marco Francesco, ROMANI Simona, BACCELLONI Angelo, LAVINI Ludovico

Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
RASHKOVA Yanina, MOI Ludovica, MARKU Elona, CABIDDU Francesca