The colours of politics: a psycho-marketing study on the association between colours and political sides
BAZZANI Adrea, BRUNO Simone, GASPARINI Giovanni, STARACE Federico, TRIESTE Leopoldo, TURCHETTI Guiseppe
The “Authenticity” in the Consumer Response to Brand Activism
CAMMAROTA Antonella, DARCO Mario, MARINO Vittoria, RESCINITI Riccardo
Trends in Marketing Channels transformation in Italian SMEs
CANTU Chiara, MARTINELLI Elisa Martina, TUNISINI Annalisa
To practice sustainability marketing: An exploratory study about key points in the product and brand decision-making process
CASABURI Ivana, CARDINALI Maria Grazia
Marketing and Productivity: a Post-Pandemic Challenge
CHERUBINI Sergio, PADULA Alberto
Co-creation in Higher Education: A comparison of Italian and US university students’ perception of learning modes
COLURCIO Maria, ALBINSSON Pia, ALTIMARI Ambra, CARIDA Angela
HOW DID THE USER PERCEPTION OF HEALTHCARE SERVICES CHANGED DURING THE PANDEMIC? THE PATIENT EXPERIENCE OF HOSPITALIZATION IN TUSCANY REGION (ITALY)
DEROSIS Sabina, SPATARO Veronica
Museum Social Media Communication and Program Service Revenues Evidence from Italy
ESPOSITO Annamaria, BESANA Angela , FISICHELLA Chiara
Storytelling and experiencescape in living industry tourism: An explorative study within long-lived firms
GAROFANO Antonella, IZZO Francesco, MASIELLO Barbara, BONETTI Enrico
A preliminary study on the impact of face coding and eye-tracking tools in the automotive sector
GIRALDI Luca, BINCI Daniele, CEDROLA Elena, GENEROSI Andrea, SESTINO Andrea
Food ‘localness’: A systematic literature review
GRACIOTTI Alessandro
Packaging as a tool for the communication of green strategies
GRANDI Benedetta
Advances in sustainability marketing: a systematic literature review
LEONE Nicola, AMOROSO Sara, PATTUGLIA Simonetta
Experiencing food by visiting its production site
MARTINELLI Elisa, DE CANIO Francesca, PERUZZINI Margherita, CAVALLARO Sara
Marketing strategies and inclusion of children with a disability: empirical evidence for new models of social sustainability
MASIELLO Barbara, BONETTI Enrico, GAROFANO Antonella, IZZO Francesco
Does consumer xenocentrism have a “dark side”? Its impact on compulsive buying and brand addition
MATARAZZO Michela, DIAMANTOPOULOS Adamantios, MAACK Mariel
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust
MAZZU Marco Francesco, ROMANI Simona, BACCELLONI Angelo, LAVINI Ludovico
NFT – Non-Fungible Tokens how react the consumers? An exploratory analysis for a future integrated acceptance model
NEVI Giulia
Becoming a tree when I will be dead? Why not!An explorative research on Generation Z and innovative green death practices
NOSI Constanza, PICCIONI Niccolo, BARTOLI Chiara, IASEVOLI Gennaro
Give me 5! Designing value proposition templates
OTTOLENGHI Chiara
Enhancing knowledge (and competitiveness) of the wine sector through
PEDRI Sara, BAZZANI Adrea, TRIESTE Leopoldo, TURCHETTI Guiseppe
The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
PERLANGELI Genni, REA Andrea
CONSUMER AS MORAL AGENT IN HUMAN-ROBOT INTERACTIONS The role of anthropomorphism
PIPER Luigi, DE COSMO Lucrezia Maria, ARCADIO Gianmarco, GUIDO Gianluigi
Sustainable Development, Attractivess And Competitiveness Of Local Territorial Systems: A Strategic Approach
PRETE Irene, BARLETTANO Luca, GRECO Valeria, GUIDO Gianluigi, PALMI Pamela, PIPER Luigi
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
RASHKOVA Yanina, MOI Ludovica, MARKU Elona, CABIDDU Francesca
Social media marketing practices and consumer reactions:a content analysis on Facebook brand pages
RISITANO Marcello, LA RAGIONE Giuseppe, QUINTANO Michele
NEUROMARKETING: ETHICAL DILEMMA AND CONSUMERS’ PERCEPTION
SAVELLI Elisabetta
Profiling Vulnerable Consumers
VARACALLI DeborahLucia, BAZZANI Adrea, BONAFEDE Ornella, TURCHETTI Guiseppe, TRIESTE Leopoldo