The evolution of women’s image in perfume advertising
BABOU Isabel

Brain responses to Tailored Nutritional Messages: A Neuroimaging Study
CASADO-ARANDA Luis-Alberto, SANCHEZ-FERNANDEZ Juan

The perception of the Western Brand in a Maghrebian and Muslim context : The specific case of ready-to-wear in Morocco
LHACHIMI Ossama

Personalized online advertising: The impact on the perception of advertisings intrusion among teenagers?
NAAT Wafa, MALEK Faten

Possibilities of Using the Internet of Things in Marketing Communication to Shape Sustainable Food Consumption Attitudes
ROGALA Anna, JERZYK Ewa, NESTOROWICZ Renata

The management of sport sponsorship portfolios by Swiss luxury watch brands
RONCHETTI Alice, WALLISER Björn

Bigger is more: ingredient size bias perception on product evaluation
THOMAS Fanny, PANTIN-SOHIER Gaëlle, PIQUERAS-FISZMAN Betina

INCREASING THE EFFECTIVENESS OF A COMMUNICATION TO DESTIGMATIZE MENTAL ILLNESS USING A STORYTELLING FORM AND AN INFLUENCER?
WILHELM Marie-Claiire, GAVARD-PERRET Marie-Laure

Do front-of-pack variations attract attention? An eye tracking study
YU Junwei, DROULERS Olivier , LACOSTE-BADIE Sophie