• Author
    • from L to Z
  • Country
  • Subject
  • Language

Marketing Strategy

Access-based Business Models in the Mexican Apparel Market Exploring Motivations and Key Differentiators of Female Entrepreneurs
CACHO-ELIZONDO Silvia

Marketing and Productivity: a Post-Pandemic Challenge
CHERUBINI Sergio, PADULA Alberto

Nano-bio-info-cognitive Convergence, Integrative Sciences and ‘Knowledge Marketing’: towards the ethical considerations of Artificial Intelligence
CURBATOV Oleg, LOUYOT-GALLICHER Marie

How can we create value in the Fashion Industry Supply Chain?
FONTAINE Richard, FAUST Marie-Eve

What Do We Know About the Area of Voice Marketing and Where Are the Gaps?
KRAEMER Hannah, HILLEBRANDT Isabelle, IVENS Bjoern

Marketing strategies and inclusion of children with a disability: empirical evidence for new models of social sustainability
MASIELLO Barbara, BONETTI Enrico, GAROFANO Antonella, IZZO Francesco

Give me 5! Designing value proposition templates
OTTOLENGHI Chiara

Smart Cities: Facts, Fictions and Strategic Choices
PELOSO Antony, DIXON Brook, ELSTON Joshua