Sectorial Marketing – Services

Awareness of online banking services: the case of French customers
BOISTEL Philippe, LAROUTIS Dimitri

The future of our common heritage: An anthropomorphic perspective on individuals’ reaction to the Notre-Dame cathedral fire
CHANEY Damien, BRASSIER Pascal

Building a personal brand in the digital age: starred chefs' strategies on Instagram
ELEUCHMAALEJ Mariem, SALVADOR Marielle, CHANDON Jean-Louis, RAIES Karine

Museum Social Media Communication and Program Service Revenues Evidence from Italy
ESPOSITO Annamaria, BESANA Angela , FISICHELLA Chiara

Exploring the value delivered in virtual reality pre-experiences: a comparative analysis between destinations and accommodations
FLAVIAN Carlos, IBANEZ-SANCHEZ Sergio, ORUS Carlos

Storytelling and experiencescape in living industry tourism: An explorative study within long-lived firms
GAROFANO Antonella, IZZO Francesco, MASIELLO Barbara, BONETTI Enrico

Disentangling Value-in-Use for e-services – a regulatory mode theory perspective
JACOB Franck, BULAWA Nicole

The relationship to time, a new variable for segmenting expectations in the world of luxury tourism.
JOURDAN Philippe, PACITTO Jean-Claude, KOKOU AFANGNIBO JÉRÔME

BASIC PSYCHOLOGICAL NEEDS OF SDT: A MEDIATOR BETWEEN CUSTOMER CONTROL AND EMPLOYEE BEHAVIOURS. A NOVEL STUDY ON BANK EMPLOYEES
SHAFIQBANGASH Bushra, DE LA VILLARMOIS Olivier

Why is a sports fan a fan? Analysis of the sports spectacle as a consumer object through the motivations of the fan
VIVARELLI Agathe, FLECK Nathalie, FOURNIER Martine