Understanding citizens’ motivations to use contact-tracing apps
BUIL Isabel, CATALAN Sara, WALLACE Elaine
COMMERCIAL PERFORMANCE OF THE INTEGRATION OF STANDARDS IN OLIVE OIL AND AGRI-FOOD MARKETING
CARRILLOLABELLA Ricio, FORT Fatiha, PARRAS ROSA Manuel
Brain responses to Tailored Nutritional Messages: A Neuroimaging Study
CASADO-ARANDA Luis-Alberto, SANCHEZ-FERNANDEZ Juan
Exploring the value delivered in virtual reality pre-experiences: a comparative analysis between destinations and accommodations
FLAVIAN Carlos, IBANEZ-SANCHEZ Sergio, ORUS Carlos
Celebrity endorsement weakening: when brand’s impact on fans goes beyond endorsers.
FONS Eduardo, MIQUEL-ROMERO Maria-José, CUADRALO-GARCIA Manuel, MONTORO-PONS Juan D
EXPLORING LOCAL E-COMMERCE SUPPORT: THE ROLE OF MOTIVES FOR, CONVENIENCE AND LOCAL IDENTITY
GARCIADEFRUTOS Nieves, ORTEGA EGEA José Manuel
KNOWLEDGE AS A KEY CONSUMPTION FACTOR AND ITS IMPORTANCE IN THE COMMUNICATION STRATEGY. A CROSSCULTURAL ANALYSIS.
GARRIDO-CASTRO Elisa, MURGADO-ARMENTEROS Eva M., TORRES-RUIZ Francisco J.
BACKGROUND ON LUXURY BRANDS PURCHASE INTENT
GILCORDERO Eloy, BAENA LUNA Pedro, LEDESMA CHAVES Pablo
Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction
MELNYK Vladimir, DE VRIES Eline L.E., DUQUE Lola C.