Digital-sector SMEs, the Eldorado of Generation Z?
BENRAISS-NOAILLES Laïla, HERRBACH Olivier , VIOT Catherine

Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.
BOYAVAL Marine, GARNIER Marion, NICOLAS Olivier, TIERCELIN Alexandre, DELANNOY Arnaud

Trends in Marketing Channels transformation in Italian SMEs
CANTU Chiara, MARTINELLI Elisa Martina, TUNISINI Annalisa

Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity
DELANNOY Arnaud, BAUDIER Patricia, DE VASSOIGNE Tony

SupportCy: A successful Social Responsiveness strategy of the Bank of Cyprus during Covid-19
DEMETRIOU Marlen, NICOLETTI MORPHITOU Ria

Rethinking mobility: the impact of Covid
LALLEMENT Jeanne, DE FERRAN Florence

CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT.
MONTAGNAC Aline

Family doctor, a key influencer in the massive Covid-19 vaccination strategy
QUERO Christelle, CRIE Dominique, MARTIN Anabel

WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC
SCARANO Monica