Digital-sector SMEs, the Eldorado of Generation Z?
BENRAISS-NOAILLES Laïla, HERRBACH Olivier , VIOT Catherine
Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.
BOYAVAL Marine, GARNIER Marion, NICOLAS Olivier, TIERCELIN Alexandre, DELANNOY Arnaud
Trends in Marketing Channels transformation in Italian SMEs
CANTU Chiara, MARTINELLI Elisa Martina, TUNISINI Annalisa
Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity
DELANNOY Arnaud, BAUDIER Patricia, DE VASSOIGNE Tony
SupportCy: A successful Social Responsiveness strategy of the Bank of Cyprus during Covid-19
DEMETRIOU Marlen, NICOLETTI MORPHITOU Ria
Rethinking mobility: the impact of Covid
LALLEMENT Jeanne, DE FERRAN Florence
CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT.
MONTAGNAC Aline
Family doctor, a key influencer in the massive Covid-19 vaccination strategy
QUERO Christelle, CRIE Dominique, MARTIN Anabel
WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC
SCARANO Monica