Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?
PAPAMETZELOPOULOU Marina Aspasia, CONSTANTINIDES Efthymios, HERRANDO Carolina
Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?
PAPAMETZELOPOULOU Marina Aspasia, CONSTANTINIDES Efthymios, HERRANDO Carolina