To practice sustainability marketing: An exploratory study about key points in the product and brand decision-making process
CASABURI Ivana, CARDINALI Maria Grazia

Packaging as a tool for the communication of green strategies
GRANDI Benedetta

The problems of the handicraft sector in Tunisia and the solutions to establish its resilience in response to successive crises
MEJDOUBBOULABIAR Narjess, ZAIEM Imed

The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
PERLANGELI Genni, REA Andrea

Proactive Corporate Sustainability via Social Innovation – a Case Study of Hennes & Mauritz’ Grand Challenge in Bangladesh
TARNOVSKAYA Veronika, TOLSTOY Daniel, HANELL Sara Melen

Anasynthesis approach for systemic modeling in marketing:Structural and epistemological contribution
TRABELSI Chamseddine, DEKHIL Fawzi

Neuromarketing : a meta_synthesis
TRIKI ELLOUZE Molka