What Do We Know About the Area of Voice Marketing and Where Are the Gaps?
IVENS Bjoern, HILLEBRANDT Isabelle, KRAEMER Hannah

Complex and New Market Challenges call for Sophisticated Job Specifications in Key Account Management [Qualitative Case Study]
IVENS Bjoern, HOHL Eberhard, NIERSBACH Barbara

The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers]
IVENS Bjoern, KADAM Nayan, NIERSBACH Barbara