HUMANOID ROBOTS IN RETAIL: WHETHER AND HOW DO CONSUMERS PERCEIVE DEEP AND SURFACE ACTING OF ROBOTS IN CUSTOMER ROBOT INTERACTIONS?
ALBRECHT Carmen-Maria, HONEKAMP Mathis
Social cues provided by CtoC sellers on the platform: what effect on the intention to rent a service?
BATAOUI Soffien, BOCH Emmanuelle, GAVARD-PERRET Marie-Laure, GERARD Jessica
Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri
Reply or not reply to a negative online customer review? Impacts of the temporality and personalization of the brand’s response
BECK Marie, LAROUTIS Dimitri
Digital-sector SMEs, the Eldorado of Generation Z?
BENRAISS-NOAILLES Laïla, HERRBACH Olivier , VIOT Catherine
For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence
BORRAZ Stéphane, DION Delphine, DUBREUIL Clément
Brand Resonance Through Employees’Intrinsic Touch Point Engagement
BOTSCHEN Günther, HERMANN Andreas, BERNHART Josef, PROMBERGER Kurt
Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek.
BOYAVAL Marine, GARNIER Marion, NICOLAS Olivier, TIERCELIN Alexandre, DELANNOY Arnaud
Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate
BRUGGEMANN Philippe, LEHMANN-ZSCHUNKE NINA
Understanding citizens’ motivations to use contact-tracing apps
BUIL Isabel, CATALAN Sara, WALLACE Elaine
Access-based Business Models in the Mexican Apparel Market Exploring Motivations and Key Differentiators of Female Entrepreneurs
CACHO-ELIZONDO Silvia
Trends in Marketing Channels transformation in Italian SMEs
CANTU Chiara, MARTINELLI Elisa Martina, TUNISINI Annalisa
INDUSTRIAL FOODS AND GASTRONOMIC MEALS : SOCIAL REPRESENTATIONS AND PERCEPTION OF RISK
CARDINALE Bruno
COMMERCIAL PERFORMANCE OF THE INTEGRATION OF STANDARDS IN OLIVE OIL AND AGRI-FOOD MARKETING
CARRILLOLABELLA Ricio, FORT Fatiha, PARRAS ROSA Manuel
To practice sustainability marketing: An exploratory study about key points in the product and brand decision-making process
CASABURI Ivana, CARDINALI Maria Grazia
Brain responses to Tailored Nutritional Messages: A Neuroimaging Study
CASADO-ARANDA Luis-Alberto, SANCHEZ-FERNANDEZ Juan
How parents handle the disposal of their children’s toys: an emotional and controlled process
CERIO Eva
Marketing and Productivity: a Post-Pandemic Challenge
CHERUBINI Sergio, PADULA Alberto
Co-creation in Higher Education: A comparison of Italian and US university students’ perception of learning modes
COLURCIO Maria, ALBINSSON Pia, ALTIMARI Ambra, CARIDA Angela
Qualitative data in the Big Data environment: dead or alive ?
CONCHON-ANDREANI Françoise
Youtube, the new source of information and food standards for young women
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline
SupportCy: A successful Social Responsiveness strategy of the Bank of Cyprus during Covid-19
DEMETRIOU Marlen, NICOLETTI MORPHITOU Ria
HOW DID THE USER PERCEPTION OF HEALTHCARE SERVICES CHANGED DURING THE PANDEMIC? THE PATIENT EXPERIENCE OF HOSPITALIZATION IN TUSCANY REGION (ITALY)
DEROSIS Sabina, SPATARO Veronica
Museum Social Media Communication and Program Service Revenues Evidence from Italy
ESPOSITO Annamaria, BESANA Angela , FISICHELLA Chiara
Exploring the value delivered in virtual reality pre-experiences: a comparative analysis between destinations and accommodations
FLAVIAN Carlos, IBANEZ-SANCHEZ Sergio, ORUS Carlos
How is consumer time perception influenced by permanent urgency at work?
FOLTZER Diane, PARASCHIV Corina
Celebrity endorsement weakening: when brand’s impact on fans goes beyond endorsers.
FONS Eduardo, MIQUEL-ROMERO Maria-José, CUADRALO-GARCIA Manuel, MONTORO-PONS Juan D
How can we create value in the Fashion Industry Supply Chain?
FONTAINE Richard, FAUST Marie-Eve
Choosing Differently: Influence of Choice Restriction on Repeated Choices of Chinese and Western Gen Z Consumers
FRASER Cynthia, WENQIN HU Cece
EXPLORING LOCAL E-COMMERCE SUPPORT: THE ROLE OF MOTIVES FOR, CONVENIENCE AND LOCAL IDENTITY
GARCIADEFRUTOS Nieves, ORTEGA EGEA José Manuel
Storytelling and experiencescape in living industry tourism: An explorative study within long-lived firms
GAROFANO Antonella, IZZO Francesco, MASIELLO Barbara, BONETTI Enrico
Does the country-of-origin still have an impact on the consumer of luxury brands? A longitudinal international approach
GODEY Bruno, AIELLO Gaetano, BOUJENA Othman, DONVITO Raffaele, PEDERZOLI Daniele
Sustainability in the luxury fashion industry – A study on how the integration of environmental sustainability into the luxury fashion world impacts the overall brand perception of consumers
GRAFFE SchahrzadNatascha
Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers
GUHL Daniel, KLAPPER Daniel, SACHSE Mareike
Eating behaviour change and food well-being improvement with a food app: A pilot study with vulnerable consumers
GURVIEZ Patricia, MUGEL Ophélie
The Cultural Factors in Global Account Management [Case of Indian Buyers and German Suppliers]
IVENS Bjoern, KADAM Nayan, NIERSBACH Barbara
Disentangling Value-in-Use for e-services – a regulatory mode theory perspective
JACOB Franck, BULAWA Nicole
Assessment of alliance-wide rewards experience of alliance-wide loyalty programmes offered by alliance carriers.
JANAWADE Vikrant, SIMEON Roblyn, TOURNOIS Nadine
The relationship to time, a new variable for segmenting expectations in the world of luxury tourism.
JOURDAN Philippe, PACITTO Jean-Claude, KOKOU AFANGNIBO JÉRÔME
WHAT ABOUT MEAT WITHOUT MEAT? THE EXPLORATION OF THE PULL AND PUSH FACTORS FOR TUNISIANS CONCERNING THE CONSUMPTION OF CULTURED MEAT
KOHLI Malek, BOUAROUA Jihene, BEN DAHMANE MOUELHI Norchène
What Do We Know About the Area of Voice Marketing and Where Are the Gaps?
KRAEMER Hannah, HILLEBRANDT Isabelle, IVENS Bjoern
CONCEPTUALIZING THE MEDIA OF ARTIFICATION: A CONTRIBUTION TO THE THEORY OF ARTIFICATION OF LUXURY BRANDS
KRIM Sandra
Customer Education: Theory and Organizational Challenges of Implementation
LANDMANN Elisa, SCHIRMER Frank, SIEMS Florian, DUC NGUYEN Bui
Family identity: an essential lens to understand family consumption
LAPOSTOLLE Mathilde, SCHMITT Julien
Old habit is strong: consumer responses to CSR, country-of-origin, and production process and the moderating effect of habituation
LE Yen, FLECK Nathalie
Overcoming disorientation: Coping with the sudden deprivation of sociality in everyday public and commercial places during the Covid-19 lockdown
LEICHT Thomas, DEMANGEOT Catherine
Advances in sustainability marketing: a systematic literature review
LEONE Nicola, AMOROSO Sara, PATTUGLIA Simonetta
The perception of the Western Brand in a Maghrebian and Muslim context : The specific case of ready-to-wear in Morocco
LHACHIMI Ossama
Experiencing food by visiting its production site
MARTINELLI Elisa, DE CANIO Francesca, PERUZZINI Margherita, CAVALLARO Sara
Does consumer xenocentrism have a “dark side”? Its impact on compulsive buying and brand addition
MATARAZZO Michela, DIAMANTOPOULOS Adamantios, MAACK Mariel
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust
MAZZU Marco Francesco, ROMANI Simona, BACCELLONI Angelo, LAVINI Ludovico
Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction
MELNYK Vladimir, DE VRIES Eline L.E., DUQUE Lola C.
CONSUMERS’ CRITERIA TO SELECT FOOD RETAILERS REVISITED IN THE CURRENT ENVIRONMENT.
MONTAGNAC Aline
Better understand the relationship between self-EXPansion and self-EXTension: an application to connected health
NACHIT Oussama, BALBO Laurie, LICHTLE Marie-Christine
NFT – Non-Fungible Tokens how react the consumers? An exploratory analysis for a future integrated acceptance model
NEVI Giulia
Interpreting savings as consumer behaviors: do identity and emotional factors help explain savings intentions?
NICOLAS Olivier, LADWEIN Richard
Coffee Culture Perceptions: A qualitative research study among the students of the University of Nicosia
NICOLETTI MORPHITOU Ria, DEMETRIOU Marlen, MORPHITIS Avros
Complex and New Market Challenges call for Sophisticated Job Specifications in Key Account Management [Qualitative Case Study]
NIERSBACH Barbara, HOHL Eberhard, IVENS Bjoern
Becoming a tree when I will be dead? Why not!An explorative research on Generation Z and innovative green death practices
NOSI Constanza, PICCIONI Niccolo, BARTOLI Chiara, IASEVOLI Gennaro
Give me 5! Designing value proposition templates
OTTOLENGHI Chiara
Customers’ Privacy and Personalization: in the age of GDPR, what is the appropriate trade-off for ethical marketing decision-making?
PAPAMETZELOPOULOU Marina Aspasia, CONSTANTINIDES Efthymios, HERRANDO Carolina
Enhancing knowledge (and competitiveness) of the wine sector through
PEDRI Sara, BAZZANI Adrea, TRIESTE Leopoldo, TURCHETTI Guiseppe
Smart Cities: Facts, Fictions and Strategic Choices
PELOSO Antony, DIXON Brook, ELSTON Joshua
The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
PERLANGELI Genni, REA Andrea
OBTAINING CONSENT: CONTRIBUTIONS OF THE CONSENT CASE TO DATA SHARING IN SMART CITIES
PETR Christelle, ERTUS Pascale
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
RASHKOVA Yanina, MOI Ludovica, MARKU Elona, CABIDDU Francesca
Social media marketing practices and consumer reactions:a content analysis on Facebook brand pages
RISITANO Marcello, LA RAGIONE Giuseppe, QUINTANO Michele
Possibilities of Using the Internet of Things in Marketing Communication to Shape Sustainable Food Consumption Attitudes
ROGALA Anna, JERZYK Ewa, NESTOROWICZ Renata
The management of sport sponsorship portfolios by Swiss luxury watch brands
RONCHETTI Alice, WALLISER Björn
BASIC PSYCHOLOGICAL NEEDS OF SDT: A MEDIATOR BETWEEN CUSTOMER CONTROL AND EMPLOYEE BEHAVIOURS. A NOVEL STUDY ON BANK EMPLOYEES
SHAFIQBANGASH Bushra, DE LA VILLARMOIS Olivier
Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach
SIEMS Florian, LANDMANN Elisa, PILNY Henrietta Leonie
INTRA AND EXTRA COMMUNITY INFLUENCES: A SOCIAL IDENTITY APPROACH TO VEG*N BEHAVIORS.
SUAREZDOMINGUEZ Erick, SERE DE LANAUZE Gilles
Proactive Corporate Sustainability via Social Innovation – a Case Study of Hennes & Mauritz’ Grand Challenge in Bangladesh
TARNOVSKAYA Veronika, TOLSTOY Daniel, HANELL Sara Melen
Is high fashion sustainable and does it matter? An analysis of consumers’ implicit cognitions and deep motives.
TEICHERT Thorsten, VENRER DE VILLIERS Marike, WEICKERT Anna-Carina
Bigger is more: ingredient size bias perception on product evaluation
THOMAS Fanny, PANTIN-SOHIER Gaëlle, PIQUERAS-FISZMAN Betina
The Attractiveness of Vegetarian Products to Men and Women. The Role of Gender and Type of Experience.
TRELOHAN Magali, STEFAN Jordy
Profiling Vulnerable Consumers
VARACALLI DeborahLucia, BAZZANI Adrea, BONAFEDE Ornella, TURCHETTI Guiseppe, TRIESTE Leopoldo
CEOS’ PERSONALITY TRAITS EFFECT ON R&D AND ADVERTISING SPENDING
VISENTIN Giovanni, MACE Sandrine, ZERBINI Fabrizio
Application of Network Theory for Explanation of Power Struggles between the Inpatient and Outpatient Sectors in German Healthcare
VITIS Pavel
Nudging consumers toward sustainable services?
WALSH Gianfranco, LINZMAJER Marc, FUNKE Christopher
Brand Activism Strategy and its transformative character in the automotive industry
WELSER Carolin, TERBLANCHE-SMIT Marlize
INCREASING THE EFFECTIVENESS OF A COMMUNICATION TO DESTIGMATIZE MENTAL ILLNESS USING A STORYTELLING FORM AND AN INFLUENCER?
WILHELM Marie-Claiire, GAVARD-PERRET Marie-Laure
Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders
WINNIGER-LEMARQUIS Geneviève, MERCANTI-GUERIN Maria
Reasons for ignoring country-of-origin (COO) by consumers of durable goods
WITEK-HAJDUK MarzannaK., GRUDECKA Anna
The dilemma of playing it interactive: a cool but intrusive trend
YANG Xingming, GARNIER Marion
Do front-of-pack variations attract attention? An eye tracking study
YU Junwei, DROULERS Olivier , LACOSTE-BADIE Sophie
A STUDY ON FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOR OF CONSUMERS IN TUNISIA
ZARRAD Houda
Understanding Consumers’ attitudes toward sustainable Fashion : Determination of Key factors of Purchase intentions : Application on Z Generation
ZIELINSKI Hiba, TOURNOIS Nadine