French

WHEN THE CREDIBILITY OF NEGATIVE ONLINE REVIEWS BLURS THE EFFECT OF POSITIVE REVIEWS AND ALTERS INTENTION TO STAY
AMINE Abdelmajid, DE PECHPEYROU Pauline, SAWADOGO Hamidou

The evolution of women’s image in perfume advertising
BABOU Isabel

From industrial to experiential: munufactures visits as a vector of customer relations in swiss luxury watchmaking industry
BASHUTKINA Maria

Perceptual drivers of private-label purchase: the case of non-buyers and occasional buyers
BELAID Samy, KAROUI Sedki, LACOEUILHE Jérôme

The challenge in health prevention and interaction ritual: the case of #Movember2020
BERRICHE Amira, CRIE Dominique, CALCIU Mihai, BENAVENT Christophe

On what elements is the reputation of a commercial site built?
BOISTEL Philippe

Awareness of online banking services: the case of French customers
BOISTEL Philippe, LAROUTIS Dimitri

The future of our common heritage: An anthropomorphic perspective on individuals’ reaction to the Notre-Dame cathedral fire
CHANEY Damien, BRASSIER Pascal

PSYCHOLOGICAL DISTANCE SCALE: AN APPLICATION TOWARD COVID-19
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique

Nano-bio-info-cognitive Convergence, Integrative Sciences and ‘Knowledge Marketing’: towards the ethical considerations of Artificial Intelligence
CURBATOV Oleg, LOUYOT-GALLICHER Marie

EFFECT OF THE REGISTRATION MODE IN SOCIAL AND SOLIDARITY BASED ECONOMY (ESS) ON CONSUMERS’ TRUST
DELAMBALLERIE Edith, JACQUIER Pauline, LAUNAY Juliette

Impact of mobility on the generational behavior of e-consumer: Luxury between tradition and modernity
DELANNOY Arnaud, BAUDIER Patricia, DE VASSOIGNE Tony

Perceived benevolence and telework in confinement: an influence on psychosocial risks?
DIARD Caroline, HACHARD Véronique, LAROUTIS Dimitri

Influence of website color and typography on Internet users; reactions: An exploratory and experimental study of their interaction effects
DIOUF Demba Ousmane, LEMOINE Jean-François

Building a personal brand in the digital age: starred chefs' strategies on Instagram
ELEUCHMAALEJ Mariem, SALVADOR Marielle, CHANDON Jean-Louis, RAIES Karine

Repeated incidental exposures to colors and their effects on preference development 
FILALIBOISSY Douniazed

The impact of trust on the attitude and behavioral intention of collaborative consumers
GAMMOUDI Khouloud, SAIED BEN RACHED Kaouther

Food ‘localness’: A systematic literature review
GRACIOTTI Alessandro

Transgression to the test of the customer relationship : friend or enemy?
HANAN Audrey, MOULINS Jean-Louis, FONS Cendrine

ONLINE EMOTIONAL CONTAGION AND ENGAGEMENT IN RESPONSE TO A TRANSGRESSIVE MESSAGE: THE CASE OF "VIVA LA VULVA" BY NANA
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey

From CSR to macro-societal responsibility Global warming and the re emergence of infectious diseases - a global public health issue
JALLAT Frédéric, LIABOTIS Athanasia

Rethinking mobility: the impact of Covid
LALLEMENT Jeanne, DE FERRAN Florence

The problems of the handicraft sector in Tunisia and the solutions to establish its resilience in response to successive crises
MEJDOUBBOULABIAR Narjess, ZAIEM Imed

Personalized online advertising: The impact on the perception of advertisings intrusion among teenagers?
NAAT Wafa, MALEK Faten

Satisfaction survey and emotional triggering
PIRIS Yolande, GAY Anne-Cécile

Family doctor, a key influencer in the massive Covid-19 vaccination strategy
QUERO Christelle, CRIE Dominique, MARTIN Anabel

CRM : intérêt et mise en œuvre dans le secteur automobile
ROCHE Didier

WHAT IF RESOURCES WERE IN COMPETITION? THE CONSUMER'S RESISTANCE TO INTEGRATE RESOURCES ACCORDING TO S-D LOGIC
SCARANO Monica

Anasynthesis approach for systemic modeling in marketing:Structural and epistemological contribution
TRABELSI Chamseddine, DEKHIL Fawzi

Neuromarketing : a meta_synthesis
TRIKI ELLOUZE Molka

Why is a sports fan a fan? Analysis of the sports spectacle as a consumer object through the motivations of the fan
VIVARELLI Agathe, FLECK Nathalie, FOURNIER Martine