The colours of politics: a psycho-marketing study on the association between colours and political sides
BAZZANI Adrea, BRUNO Simone, GASPARINI Giovanni, STARACE Federico, TRIESTE Leopoldo, TURCHETTI Guiseppe
The “Authenticity” in the Consumer Response to Brand Activism
CAMMAROTA Antonella, DARCO Mario, MARINO Vittoria, RESCINITI Riccardo
A preliminary study on the impact of face coding and eye-tracking tools in the automotive sector
GIRALDI Luca, BINCI Daniele, CEDROLA Elena, GENEROSI Andrea, SESTINO Andrea
Packaging as a tool for the communication of green strategies
GRANDI Benedetta
Marketing strategies and inclusion of children with a disability: empirical evidence for new models of social sustainability
MASIELLO Barbara, BONETTI Enrico, GAROFANO Antonella, IZZO Francesco
CONSUMER AS MORAL AGENT IN HUMAN-ROBOT INTERACTIONS The role of anthropomorphism
PIPER Luigi, DE COSMO Lucrezia Maria, ARCADIO Gianmarco, GUIDO Gianluigi
Sustainable Development, Attractivess And Competitiveness Of Local Territorial Systems: A Strategic Approach
PRETE Irene, BARLETTANO Luca, GRECO Valeria, GUIDO Gianluigi, PALMI Pamela, PIPER Luigi
NEUROMARKETING: ETHICAL DILEMMA AND CONSUMERS’ PERCEPTION
SAVELLI Elisabetta