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Spanish

KNOWLEDGE AS A KEY CONSUMPTION FACTOR AND ITS IMPORTANCE IN THE COMMUNICATION STRATEGY. A CROSSCULTURAL ANALYSIS.
GARRIDO-CASTRO Elisa, MURGADO-ARMENTEROS Eva M., TORRES-RUIZ Francisco J.

BACKGROUND ON LUXURY BRANDS PURCHASE INTENT
GILCORDERO Eloy, BAENA LUNA Pedro, LEDESMA CHAVES Pablo