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China

Intertemporal distinctiveness of product design: How it influences the value of new and used products
BU Juan, LI Krista, XIAN Gu

Consumers Preferences for New Style of Co-Branding Strategy in China
CHIU Candy, HO Han-Chiang, WU Qi, XIE Zhengqiao, YUAN Yuqi

How anxiety and loneliness affect consumers preference for fashion products - the psychological consequnces of COVID-19
GAO Xiang